Your Next Customer Might Search TikTok Before They Search Google
For years, digital marketing had a fairly straightforward rule.
If somebody wanted to find something, they Googled it.
That behaviour is changing.
Consumers increasingly use platforms such as TikTok, Instagram and YouTube when they want restaurant recommendations, travel inspiration, product reviews, tutorials, places to visit or answers to everyday questions.
Search has become visual.
Imagine somebody looking for a new restaurant.
They could search Google and read through a list of websites.
Or they could search TikTok and immediately see the food arriving at the table, what the restaurant looks like on a Saturday night and what actual customers think about it.
The second option can feel much more useful.
It means businesses need to start thinking differently about social media.
A social post isn't necessarily something that disappears after 24 hours anymore. The right video could continue being discovered weeks or months after it was published.
Instead of constantly posting company updates, businesses should think about the questions their customers are already asking.
“What does this service cost?”
“How does it work?”
“What's the difference between these options?”
“Which company should I choose?”
These questions can become videos, blogs, social posts and website content.
It also means SEO, social media, video and website marketing can no longer operate completely separately.
This is where a joined-up agency approach can be valuable.
At Hollogram.com, the aim is to create content that works across the whole digital journey. A single idea could become a video for TikTok and Instagram, a LinkedIn post, a blog for Google, an email campaign and even a paid advert.
Instead of simply filling a social media calendar, the objective is to create useful content that people can actually discover.
Google isn't disappearing.
But search is no longer a single box on a single website.
The question for businesses in 2026 should be:
When somebody searches for what we do, wherever they search, are we there?