Great businesses don’t start with national ambition. They start with a strong product, a clear purpose, and the desire to grow. What turns that early momentum into national success is rarely luck. More often, it’s smart, consistent marketing that scales alongside the business. "Being based in Loughborough gives us a front-row seat to ambitious companies that want more than just local recognition. Many start with a strong regional presence but struggle to break through to the

The most effective marketing rarely announces itself. It doesn’t interrupt, shout, or pressure. Instead, it feels natural, useful, and often enjoyable.

By Phil Holloway, Marketing Director at Hollogram Limited The taxi industry is evolving rapidly, and as we move through 2026, competition has never been fiercer. With ride-hailing apps, customer expectations for seamless service, and the growing emphasis on sustainability, taxi firms must innovate to stay ahead. At Hollogram, we work closely with taxi companies nationwide, and we know that those who embrace smart marketing strategies will see real growth. Here’s how taxi busi