From Halloween and Bonfire Night through to Black Friday, the Christmas build-up and New Year, the final few months of the year give businesses some of the best opportunities to create marketing that people actually want to engage with. Seasonal marketing works because it taps into what people are already talking about. In October, audiences are thinking about Halloween. In November, attention moves towards Bonfire Night, Black Friday and the start of Christmas shopping. By D

There has never been more content online. There has also never been quite so much content that feels exactly the same. AI has completely changed the speed at which businesses can create marketing, but is this a good thing? The problem is that when everyone has access to the same tools, simply producing more content is no longer an advantage. Filming in Hollogram's Green Studio In 2026, one of the biggest marketing challenges is becoming what we might call the sea of sameness.

Customers no longer follow one neat path to a business. They might search on Google, watch a TikTok review, save an Instagram post, compare YouTube explainers, check LinkedIn activity, then ask an AI tool for a shortlist. That is why Search Everywhere matters. Brand discovery now happens across many channels, often before someone ever visits a website. Search has moved beyond Google Google still matters. People use it to check opening hours, reviews, directions, products and