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Creating Content for Facebook

Creating Content for Facebook: Our Top Tips

You may be thinking that it’s a bit too late to be thinking about creating content for Facebook. That ship has already sailed, right? Well, no! With nearly 3 billion people still using the platform, there are plenty of opportunities to reach a new audience.

As social marketing experts, we know a few things about creating content for Facebook, and in this guide, we’re spilling our secrets to help you make content that’ll get engagement.

Why is Creating Content for Facebook Important?

Simply put, your audience isn’t going to follow or interact with a page that doesn’t have any content. As Bill Gates once said; content is king. And nowhere is this more apparent than on social media.

Creating high-quality content is the best method of building an audience on Facebook. By inspiring, entertaining, or informing your audience, you can give them a reason to keep coming back.

Engaged audience members are more likely to share your content to their friends, helping to boost brand awareness. And you don’t need us to tell you how important brand awareness is.

Tips for Creating Content for Facebook

Now that you know the importance of creating content for Facebook, let’s look at how. Below, you can check out our very top tips to help you make high-quality content for social media!

Create content that interests your audience

Posting content that genuinely fascinates your target audience is the key to creating a successful page on Facebook. A big mistake that a lot of people make when they start creating content is posting what they find interesting, not necessarily what their audience does.

Before you start seriously creating content for Facebook, we recommend you do a bit of research into your target audience. Learning where they spend their time, what their hobbies are, and a whole range of other data points, will help to influence the content you create.

Post multiple types of content

You already know that growing a brand is more than just posting content to Facebook. To attract your target audience, you need to be active where they’re active. They’re most likely not just hanging around on Facebook.

The good news is that you’re probably already writing a blog, which means you have plenty of content to work with. By the way, if you don’t have a blog, you absolutely should.

Anyway, what we’re getting at is the importance of posting multiple types of content to Facebook, including your blog links. Say, for example, you run a bakery; your posting strategy for Facebook could look something like this:

  • Blog Posts – What’s been happening in the kitchen? Create a weekly blog with all the highlights, and post that on Facebook

  • Photos – People like to see behind the scenes, so regularly posting photos showing the production process is great for this

  • Testimonials – Genuine customer reviews can be the most effective form of advertising you have, so don’t ignore them

  • Videos – The future of social is video. So post as much as you can! You can even go live on Facebook to collect feedback at the same time. Which leads us to…

Ask questions

Most people only really care about themselves, so getting your audience involved is super important, not just on Facebook, but on social media in general.

When making a post on Facebook, it’s generally a good idea to include a call to action that asks a question, inviting the audience to leave comments. These questions don’t have to be anything serious. The simpler and easier to respond to, the better.

Credit to - Sam Stroud

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