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1. Non-personalised mass automated DMs Internet users can usually tell when a message is automated, especially when there is no personalisation or relevance to their lives. If you’re going to send cold DMs – such as through Recruiter InMail on LinkedIn – you need to be aware that most users will ignore the message if it’s not relevant to them. Ensure that you’re only sending these mass DMs to users who are very likely to respond or be interested in the topic, job opportu

The Definition of social media Social media, in the simplest form is using the internet to be social. Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing, and collaboration. People use social media to stay in touch and interact with friends, family, and various communities. Social media evolves and changes with every new feature and site/app available. It’s hard to pin one single defi

Discover more about Your audience Social listening refers to analysing the conversations and trends happening not just around your brand, but around your industry, and using those insights to make better marketing decisions. Social listening helps you understand the conversations that happening not just when they are mentioning your brand or using your hashtag. Social listening vs social monitoring The differences between the two is that social listening highlights what the t

1. Before you begin to attempt to attempt customers you need to know who you are wanting to attract, knowing your audience is one of the most important things you need to be aware of when thinking about marketing strategies, who are they? Are the any common interests? Take some time to research into your target market and understand what they want, from you and your brand. 2. Encourage social reviews, the majority of people want to know what other people’s opinions a

What is Content Marketing? Digital marketing is full of branches and different sections that make up its vast and brand beneficial structure. One of those branches, alongside email marketing and social media marketing, is content marketing. Often overlooked, content marketing is a great way to interest and educate your audience, make people aware of your brand and really add value to your customers’ and clients’ lives. But, where did it start and what exactly are the benefits

If you have been using TikTok for a while, you would know that showing up in TikTok’s “For You” section has become the holy grail for creators, brands, and influencers. The “For You” section shows you an endless stream of videos picked up by the algorithm, based on your past interaction on the app. Videos appearing in this section receive a wider audience and engagement. In a nutshell, showing up in this section is the answer to every TikToker’s question on “how to get views

Since its launch in 2017, TikTok has rocketed in popularity to become one of the biggest social media platforms. TikTok boasts impressive user statistics, with 732 million monthly active users (MAU) and approximately 690 million daily active users (DAU) globally (both figures excluding China). When including the Chinese version of the app, Douyin, TikTok/Douyin is the 7th most used social media platform globally. TikTok’s success as a social media giant is due in part to its

PR and advertising The first misunderstanding when it comes to PR is its confusion with advertising; they are not the same. Advertising projects ideas from the business to the consumer to help promote and market news ideas or concepts. Public relations, however, is how a business communicates back and forth with the consumer. Public relations are also not always about the consumer itself but about managing how the press and media portray the business. People in the PR sector

5 Tips for Producing Inclusive Content for your social media. Every time you produce content on social media, you are representing your brand. Because of this, it’s essential that you are mindful that the content is demonstrating the ethos of your brand effectively. This is especially true when you are representing an inclusive brand persona. Where, audiences increasingly expect brands to be open and inclusive to all, producing inclusive content isn’t up for debate anymore. R

Social media marketing is a rapidly evolving territory. 20 years ago, social media was in its infancy and certainly unlike how we know it today. Now, social media is an essential aspect of online marketing tactics for businesses of all sizes and industries. We’re looking back on the history of social media marketing, starting with the earliest versions of social media platforms. The Early Years and Precursors to Social Media 1978 According to acodez.in, “the first documented