
Social Media Tactics to Avoid
1. Non-personalised mass automated DMs Internet users can usually tell when a message is automated, especially when there is no personalisation or relevance to their lives. If you’re going to send cold DMs – such as through Recruiter InMail on LinkedIn – you need to be aware that most users will ignore the message if it’s not relevant to them. Ensure that you’re only sending these mass DMs to users who are very likely to respond or be interested in the topic, job opportu

What exactly is SEO and why is it so important?
SEO – (Search Engine Optimisation) is the process of making sure that a certain website can be found through search engines using certain words or phrases that may be relevant to the websites content. It’s basically a tool for driving more traffic to your website from search engines such as Google, Yahoo search and so forth. Let us consider the Google search engine. Google loves good SEO because it helps its users find relevant content easily through any search term. Of cour

What is Social Media?
The Definition of social media Social media, in the simplest form is using the internet to be social. Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing, and collaboration. People use social media to stay in touch and interact with friends, family, and various communities. Social media evolves and changes with every new feature and site/app available. It’s hard to pin one single defi

Writing Captions That Will Stop an Audience Scrolling
Creating captions with intentions A compelling caption has the power to create more engagement and reach, shape your brand’s persona and ultimately elevate how successful your business will be through social media. To write the perfect caption, you need to first start with what your intentions are when posting. Are you hoping to promote a new and exciting product launch? therefore you should consider promoting your post ensuring it is seen by your targeted audience You can al