Making Authentic Content For Social Media
Connecting with your audience Another step to show authenticity is to collaborate with others through influencer marketing or sharing user-generated content. UGC is something that is very important to most businesses, so what is UGC? It stands for user generated content and its important because it gives customers a unique opportunity to participate in a brand's growth instead of being a spectator. This influences brand loyalty and affinity in a big way because people thrive
