Businesses are becoming increasingly dependent on websites as a means of attracting and maintaining customers. Unfortunately, what this seems to lack is a personal touch. When a customer’s only interaction with a business is made via the internet, the essential human connection is lost. Vox pop videos extend a business’ persona to it’s consumers by connecting human faces with the business and therefore interacts with the customer base. As an creative agency, Hollogram understand how vox pop videos can work for you and your business. Read on as we discuss the importance of vox pop videos for businesses. WHAT IS A VOX POP VIDEO? The term ‘vox pop’ is derived from the "latin vox populi," meani
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